Balsem is a humanitarian initiative aimed at collecting donations from passengers on Kuwait Airways flights. The project is co-managed by Kuwait Airways and the Kuwait Red Crescent Society (KRCS).
- Balsem staff receive the money envelopes from Kuwait Airways on a monthly basis.
- Foreign currencies are converted to the national currency and added to the total amount which is then deposited into the appropriate KRCS account for the project.
The money collected is used to aid vulnerable families living in Kuwait including food security and medical assistance. Regionally, part of the money collected is added to the fund to help the Palestinian people.